E-Commerce Store SOP Checklist
🛒 E-Commerce Store SOP Checklist
Core Operating Procedures Framework
1. Product Development & Sourcing
0%
Research product trends (Google Trends, Amazon, TikTok)
Validate demand (SEMRush, JungleScout)
Contact suppliers and request samples
Test product for quality & shipping
Approve listing & finalize pricing
2. Store Operations
0%
Upload products with descriptions, images, and variants
QA test checkout and payment gateways
Ensure stock sync with supplier
Monitor cart abandonment
Run monthly UX speed/mobile test
3. Marketing & Growth
0%
Launch ad campaigns (Meta, Google, TikTok)
Set up email flows (welcome, cart, post-purchase)
Run influencer/affiliate promotions
Publish weekly SEO blog posts
Track ROAS daily & scale winners
4. Customer Service
0%
Respond to tickets within 12–24h
Update FAQ weekly
Process refunds/returns on time
Track customer sentiment
Escalate issues to Ops Manager
5. Fulfillment & Logistics
0%
Verify orders daily
Pick/pack/ship (in-house or 3PL)
Upload tracking numbers
Monitor delivery SLA
Handle returns & replacements
6. Analytics & CRO
0%
Review sales dashboard daily
Run heatmap & funnel analysis
A/B test landing & product pages
Optimize upsells & cross-sells
Monthly pricing review
7. Finance & Accounting
0%
Track revenue & expenses daily
Reconcile payment gateways
Pay suppliers weekly/monthly
File VAT/tax reports
Monitor cash flow
8. HR & Outsourcing
0%
Define and post open roles
Hire from Upwork/Fiverr/OnlineJobs
Onboard with SOPs & brand guide
Track weekly performance
Replace underperformers quickly